Brand & Collateral Design
For Fitwel & Center for Active Design 2024-2025
Brand and collateral design can give an organization a single, consistent voice — a system of type, color, and imagery that holds together whether it lands on a poster, a pitch deck, an email, or a sign on a wall. It can also do quieter work: making a complex offering easy to grasp, signaling credibility, and carrying one identity across many hands and formats.
The work here spans identity systems, marketing and sales collateral, and templates built for teams to produce on their own — a range of pieces unified by a single visual language.
Left: brand system and marketing collateral for the Center for Active Design (Fitwel).
Updated and designed the Fitwel v3 brand system and guidelines for the Center for Active Design — typography, color, logo usage, and a templated component library spanning print, social, and web. Built to keep a distributed team consistent across every touchpoint.
Per-platform social template system for Fitwel — fast, on-brand production for non-designers.
Website re-design process for Fitwel.
Email & newsletter design for Fitwel's CRM channels.
Email & newsletter design for Fitwel's CRM channels.
Excel sheet formatting for Fitwel
